The fashion industry is responsible for a large proportion of pollution in the world. In 2016, Greenpeace reported that each year, over 80 billion clothing items are produced across the globe. What’s even more alarming is that only one out of four garments will be recycled; the fate of the rest lying in incineration or landfill.


Many people on this Earth succumb to what is often known as ‘fast fashion’ - what’s in today and gone tomorrow. What many may not realize, is that a huge amount of the globe’s resources can go into the production of just one item. A single pair of standard jeans can take 7,000 litres of water to produce - and that’s not including the chemicals involved in dying process that can have a hazardous impact on the environment.


However - it does seem that more people are starting to recognise the power of the individual.


The word ‘sustainability’ has been a bit of a buzzword of late. But you know what’s really cool about it? People are actually really starting to make educated choices about that they are investing their money into - from the organic, locally produced foods that they eat to chemical free skin products they use to the fashion items they by. Some thinking about Mother Earth. Is. Awesome.


More and more people care less about the mass-produced, current trend ‘here today, gone tomorrow’ items and care more about investing in real pieces. Pieces that are made sustainably and ethically. What’s more is that more businesses are placing sustainability at the core of their ethos.


Green Strategy defines the term ‘sustainable fashion’ as items that are produced in the most eco-friendly way possible (in a nutshell); considering all ‘environmental and socio-economic aspects’. Within this definition, items should be produced to ensure maximum longevity and all stakeholders involved in the creation of items should constantly work to improve practice and working conditions.


It is enlightening to know that more organisations including H&M and Adidas amongst others are opting to set up collection and recycling centres to ensure textiles get recycled. Other organisations are ensure that textiles they use are certified.

The responsibility lies on us to be educated and ask questions. Let’s all take the time to understand where our purchases are really coming from.


Daphne Handbags is proud to be one of the many global organisations placing sustainability at the core of our practice.


Let’s put our carbon foot forward.